Personalization and Upselling: The Smart Sales Assistant

A traditional cashier's time is limited, but a Touch Screen Self Service Kiosk is a patient, data-driven sales assistant that can be programmed to personalize the customer experience and effectively upsell products. By leveraging data and intelligent software, kiosks can increase the average transaction value, boosting a business's revenue.

In the coffee shop industry, a major chain installed kiosks that used customer loyalty data to offer personalized recommendations. A regular customer who always orders a latte might be prompted with a special offer for a new flavored latte or a seasonal pastry they've never tried. This targeted marketing is highly effective. The chain found that personalized recommendations on the kiosks led to a 10% increase in add-on sales. The kiosks also consistently prompted customers with an upsell for a larger size or a combo meal, a feature that a busy human cashier might forget.

The data from the kiosks is also invaluable. A grocery store chain used self-service kiosks to offer tailored promotions. When a customer scanned an item, the kiosk would suggest a related product or a discount coupon for an item they frequently purchase. This intelligent upselling resulted in a 12% increase in average basket size. The kiosk's ability to analyze customer data and present timely, relevant offers transforms it from a simple ordering machine into a powerful tool for boosting sales and customer loyalty. It's an investment in a smarter, more profitable sales process.