Advanced Up-Selling and Cross-Selling Capabilities

Unlike a busy cashier, a Touch Screen Self Service Kiosk can be programmed to be the ultimate salesperson. It can intelligently and consistently recommend additional items, upgrades, and combo deals, leading to a significant increase in sales. This advanced up-selling and cross-selling capability is one of the most powerful financial benefits of the technology.

In the cinema industry, a major chain used its kiosks to sell tickets and concessions. When a customer selected a movie ticket, the kiosk would automatically prompt them with an option to upgrade to a premium seat or a combo deal that included popcorn and a drink at a discounted price. This simple prompt was highly effective. The chain found that their average order value increased by $2.50 for every kiosk transaction. The kiosks also offered personalized deals, such as a "family fun pack" for a group of customers, or a "date night special" for two.

The electronics retail industry also uses this to great effect. A store selling smartphones and tablets used kiosks to allow customers to order accessories. When a customer added a new tablet to their order, the kiosk would automatically suggest a protective case, a screen protector, and a charging cable. The company found that the kiosks contributed to a 20% increase in accessory sales for new devices. The kiosk's ability to consistently and intelligently prompt for add-on sales makes it a tireless and highly effective revenue generator.